Remember that 70's TV commercial?
Well, not Chinese, per se, but a retail trade secret is: wineries move from distributor to distributor often. And when that happens the previous distributor has a decision to make: sell off wines at a discount to move out the old product that they will never have again, or, keep pricing the same and potentially sit on the stock for a while, since they will not be actively promoting it.
Distributors always choose the former so that they can generate cash flow. This is good for retailers and consumers alike but it also creates a situation where the brand can be damaged. But I feel that in most cases consumers' short-term-memory mitigates that risk. So finding a discount one day and not the next will not kill the brand, but instead, potentially expose people to a new wine. In this way, the temporary lower price can ultimately build the brand, long term.
Case in point, Arcadian. This Rio Vista single vineyard Pinot Noir has a suggested retail price of around $65. But because of an innocent switch in distribution we were able to buy it and offer a price of $49.99.
Now $50 is expensive for a bottle of wine but with a this kind of discount, maybe someone will try an Arcadian wine for the first time and become a convert. We have been fans since the late 90's. Joe Davis, winemaker of Arcadian, has been making wine under his own Arcadian label since 1996. His wines are distinctive and ethereal.
This six-year-old wine, the 2003 Arcadian Pinot Noir Rio Vista Vineyard, is a fantastic bottle of wine. The first thing you notice is the translucent color. You can see through it. One would guess that there is no fining or filtration as the brickish color remains a bit cloudy. Upon first sniff there are rich aromas of red fruits like raspberry, cherry and some spice notes. On the exceedingly silky palate there are loads of ripe red fruit that is sweet but balanced by lavish tannins and a good bit of acid. It is this acid that makes these wines great partners with food. On the finish you have layered notes of cola and earth. A really great bottle that I am happy to pimp to the nearest Pinot buyer.
It is a good time to enjoy wine...
Jeff Zimmitti
Owner
Rosso Wine Shop