I've returned from the wedding and the honeymoon. Alas, it seems I have to go back to work again, which is totally beyond my comprehension. I keep thinking, REALLYYY???
The new focus is now on my MW studies. I am in a study group that gives each other essay topics to ponder every week and now I've got to write one of those annoying ones.
"In wine, women are more influential than men. Discuss."It's likely that this question was written by a woman on the MW exam panel, no? And while I initially winced when I saw it (like, are we STILL talking about this?), I've been amused while doing the research. It feels so like my Women Studies class at Vanderbilt circa 1995.
Women certainly are not more influential than men, in fact I think the women vs. men thing is totally a non-issue. But still I have to answer the question. So where do women exert the most influence? It's the grocery store consumer, and the value segments of the wine industry. Women still do the majority of grocery shopping and make most of the wine purchasing decisions in the family (I think the figure in the US is about 70%).
In doing a little research on marketing wine to women I came across 2 hysterical blogs and just wanted to pass them on to my friends to read. The first one on Little Black Dress (click on link below) is about 2 years old, but I still think it's still relevant and funny. Every time I see the wine
Little Black Dress,
Bitch, Beringer's
White Lies or even Babcock's
Big Fat Pink Shiraz I feel like I was just hit in the head with a blond joke. It makes me want to take a shower. Don't you think this goes way beyond Wine for Dummies? It's a whole new marketing category called Wine for Dumb Women.
I want to be clear, I am not angry at all about this, I find it absolutely hysterical. Check out the piece about marketing to women in
The Onion. The picture speaks volumes,
"San Diego women empower themselves by eating dinner unaccompanied by men." Now, I would never go far. My new husband won't let me.
Anyway, beyond that I have a ton of wines to write about since taking my unannounced hiatus, and none of them are made by Fetzer, Beringer or Babcock. And I promise never to write on a "diet wine".
Here's a continuation of the seven Champagne I promised to write about but just didn't deliver... (Just like woman, huh?)
Ployez-Jacquemart, Brut, NV. Absolutely delicious!! This was probably my favorite of the wines at the Champagne bar. The total production of all the bubbly at Ployez-Jacqumart is 6000 cases. Super small considering they have about 8 different wines.
It's a blend of mostly Pinot Noir and Pinot Meunier (60%) and Chardonnay (40%). It has a lot of depth and flavor (as it ages minimum of 3 years before it's released), but it's also got this incredible crisp acidity from the Chardonnay.
My adrenaline was so high the night of the wedding I was burning through this like a Humvee burns gasoline.
You can get this at 2 big retailers
Wine House on Cotner and
Wine Pavilion in the OC or you can pick it up on La Cienega at
John and Pete's. Price ranges from $36.99 to $38.99. You absolutely cannot find Champagne that cheap anymore! So stock up.
Now if I only I had a little black dress to wear while I sipped it...