I heard earlier this week on the UK wine show and then read today on Evelyn Resnick's site that Laurent Habrard is coming up with a new tactic to sell wine in the recession. He is selling small sample tubes, maximum of 3, for 6.90 Euros of Crozes, St-Joseph, Hermitage Blanc and CDR. He's doing this for economical and environmental reasons. If you buy a bottle the cost of the samples is deducted from the bottle cost. Not bad, huh??
I read on Wine & Spirits Daily the new Nielson reports of how the recession (depression???) is changing the wine business in the US. Essentially, on-premise bad, off-premise ok, especially for Costco type, one stop shopping stores. I am guessing this is based on scan data, which is limiting because it doesn't account for all the small indy shops, many of which I know are doing quite well right now. Consumers are drinking more white wine - hello Pinot Grigio! The $3-5.99 category had the most value and volume growth. AND!! Alternative packaging is the next glass bottle. Three liter premium boxed wines are up 27.7% in volume, 34.1% in value. Tetrapak up 44% in volume, 47% in value.
In other news, my hair is VERY VERY blonde. I think my hair dresser made a mistake. I heard her say "uh-oh" and then she slathered my whole head with something that smelled really bad and burned my scalp and now I am certified platinum. Just when I didn't think I could get more scatter brained, this has to happen.
3 comments:
speaking of alternative closures...check out: http://www.naturalprocessalliance.us/home.html
smoking good wine delivered like milk by the milk man in reusable stainless steel bottles. unfortunately not available in So. Cal. the whole idea is local.
i meant alternative bottles...
That's pretty cool!
"Smoking good?" Are people still saying that?
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